Phase I: NBA Basketball and The Boston Celtics

Started in 2008 by Celtics legend Dana Barros and John Fanning Jr with the support of napster co-founders John and Shawn Fanning, Sportsclub.com is a cross-platform entertainment and distribution network for sports-training-related content. Leveraging Danas's unique access to both high-profile professional athletes and potential clients from his basketball camp, Sportsclub.com brings expert training advice to a wide variety of up-and-coming athletes through four unique platforms, each with a distinct revenue model. 

Web

Sportsclub.com connects aspiring athletes and sports fans with instructional content as well as exclusive behind-the-scenes footage of the Boston Celtics and other professional teams. The training content includes online shooting clinics with former NBA All-Star Dana Barros, supplemented with quick-hit videos of professional athletes demonstrating various techniques.

We call it our "Web coach." 

A social-networking component, moreover, allows users to experience those Web coach lessons within an interactive community, where they can share - via our exclusive VideoBlog Format - and rate videos, or receive feedback and instruction from professional athletes. Additionally, Sportsclub.com's exclusive live-streaming video features NBA athletes shooting and interacting before each game. Users can see and hear the athletes up close and personal in their own domain, the court.

Finally, but not inclusively, we generate revenue through strategic alliances with firms possessing certain characteristics. These alliances build revenue by attracting customers, while also building revenue through the sale of information regarding member spending to the allied firm. An example of such alliances might be offering Dell coupons for Dell customers who processed their order through Sportsclub, or Blockbuster gift cards which enable movies to be sent as a gift, all processed exclusively using the Sportsclub network. Bestbuy for example can bundle discounts with products which encourage value minded shoppers to buy the latest cell phone and pay for it using Sportsclub for cell phone service!

Further information regarding transfer frequency, origin and destination pairs, and global interest rates, among other things, are calculated in order to capture monthly, quarterly and yearly projected revenue.


Television

This is where the professional athletes and the lessons found on the Web site both come to life in an informative and entertaining 30-minute TV format. A sample episode: Dana spends a day with Celtics legend Paul Pierce - visits his home, meets his family, gets a feel for a day in the life of the All-Star forward. Dana then has a sit-down interview with Pierce, addressing the more serious questions about the state of the Celtics, contract issues on the horizon, or any sports lessons he has drawn from his life as an NBA star. 
hose lessons segue into a more focused, technical lesson from Dana (proper shooting technique, for instance), using the students at his clinic as subjects. Viewers are forwarded to the Web site - or Dana's camp - for more in-depth lessons. 
Award-winning production company DigiNovations is working with Sportsclub.com to gather and edit footage for both TV and Web purposes, as well as participating in the conception and direction of the show itself. Comcast SportsNet and New England Sports Network have both expressed interest in airing this Sportsclub.com Production.

Training Clinics

Dana's clinics provide basketball players of all competitive levels with vigorous, real-situation training, an ideal environment for gathering content for Sportsclub.com. That content, while driving users to the Web site, and viewers to the TV program, also drives more aspiring athletes to Dana's camps. 

Mobile

A Sportsclub.com mobile application allows users to take the lessons they've learned through the Web site or TV show to the gym with them. A high school baller shooting free throws can download Dana's online lesson to his or her mobile device. Or a coach leading a practice can use his phone to brush up on a given skill before he teaches it to his team. 

These four distinct, yet interconnected, cross-platform formats add up to an informative, interactive and entertaining series of sports-related programs. Using these same basic cross-media principles, Sportclub.com can easily translate into many different venues, including baseball, martial arts, football, tennis. The growth potential is unlimited!